Becker Hall and Barrett Cooper: Why Audiences Still Crave a Live Experience

If there’s one industry that’s been uprooted since March 2020, it’s live entertainment. Just as leaders within tourism and hospitality have struggled to regain ground, runners of festivals and owners of live theaters have unleashed a wheelhouse of creativity just to stay afloat and continue serving the communities and artists around them.

In this episode, Greg and Doug talk with Becker Hall, CEO of Hogs For The Cause, and Barrett Cooper, COO of ERG Enterprises. 

Although Becker manages the unpredictability of live outdoor events and Barrett the difficult task of positioning The Orpheum as a go-to experience, they’ve both developed unique ways to offset inflation, navigate a growing labor shortage, and encourage consumers to leave their living rooms for an in-person escape. 

Greg and Doug talk with Becker and Barrett about staying afloat during a global pandemic, navigating an unpredictable return to live events, what’s necessary to survive in the live entertainment business, and what audiences crave now more than ever.